Microsoft ran the first-ever national digital billboard campaign to feature British Sign Language (BSL) to highlight the importance of accessibility in driving innovation.
The campaign ran at major railway stations, including Reading, Brighton, Waterloo, Birmingham New Street, Manchester Piccadilly, Liverpool Lime Street, Leeds and Edinburgh Waverley.
Each digital billboard showed 10-second films featuring a female BSL interpreter signing the words next to her. The message read: “The more inclusive you are, the more innovative you can be. Together we can create a better and more accessible world for everyone.”
The campaign was part of Microsoft’s five-year commitment to inclusivity and accessibility and showcases the role technology can play in improving access to digital content for under-served communities, including the 151,000 individuals who use BSL in the UK. Click below to read the case study.