As part of its commitment to cities through continued investment into its digital estate nationwide, JCDecaux UK has upgraded The M4 Torch and The Marylebone Tower with brand new state-of-the-art LED screens.
The iconic Towers have undergone a refresh - The M4 Torch upgrade has provided two 6.75m x 4.5m screens and The Marylebone Tower a brand new 5.9m x 8.9m screen. All screens provide a 10mm pitch, delivering an image that is three times the quality of the replaced screens, whilst maintaining the same energy efficiency. The Marylebone Tower screen has additionally been embedded within a new front façade, freshly cladded with transparent and recyclable plastic material.
Incorporating ambient light sensor technology, the brightness levels on all new screens adjust to changing lighting throughout the day offering best in class efficiency for both brightness and sharpness.
The architectural lighting has also been upgraded on both Towers - The M4 Torch has had 29 brand new monochromatic lights fitted to its roof showcasing the signature flame. This offers daily scheduling of intensity across the full colour spectrum as well as the signature blue flame. The Marylebone Tower has had 15 intense and energy efficient multi-coloured lamps installed, increasing its stand-out at night.
West London reaches highly affluent audiences commuting into the capital every day. Delivering 2.3 million weekly viewed impressions, The M4 Torch stands on the busiest stretch of road between the City and Heathrow Airport. Located on the M40/A40 Marylebone approach facing inbound traffic into London, The Marylebone Tower generates 1.4 million weekly viewed impressions.
Source: Route 45