JCDecaux UK is delighted to partner with Artichoke who launch Season 2 of The Gallery. From 30 January to 26 February 2023, 11 powerful artworks will hit billboards and outdoor digital screens across the UK, responding to the theme, ‘The State We’re In’.
They have been commissioned by The Gallery, and will be shown on JCDecaux sites across the UK alongside other Out-of-Home advertising industry partners. Taking over thousands of advertising spaces across highstreets, bus stops and billboards, the artworks will reach millions of Out-of-Home audiences over the four-week run, showcasing the thought-provoking pieces into the heart of public conversations and debates. The campaign takes art beyond gallery walls and onto the streets, making art truly accessible to the widest possible audience.
Launched in 2022, The Gallery is the brainchild of leading UK arts producers Artichoke and public artist Martin Firrell, conceived in partnership with the Out-of-Home advertising industry, including founding partners Clear Channel and JCDecaux. The Gallery is unlike any other cultural institution, aiming to challenge traditional models of viewing art and using the medium in different ways to access culture. In its second season, the new outdoor art project continues to make art truly accessible with this bold and unafraid programme that will interact with people’s everyday lives. The 11 artworks that make up The State We’re In have been selected from a global public open call that received almost 1,300 entries, including four commissioned artworks.
Our ten Out-of-Home partners have been brilliantly collaborative to work with and are as committed as Artichoke is to reaching large audiences with new and thought-provoking artworks that stimulate debate and ignite conversations. The cost-of-living crisis means visiting a paid arts exhibition or gallery may not be at the top of everyone's to-do list. The Gallery takes art to the people and we’re excited that millions of Brits will get to see these artworks on familiar sites like bus stops, billboards and digital screens across the UK. Thanks to our partners we were able to reach over 12 million people during Season 1 of The Gallery and are excited to see what Season 2 brings.Liz McCarthy Artichoke Development Director
The Gallery is a brilliant creation and Artichoke have hit upon a key insight about the Out-of-Home medium: it’s a mainstay of city life and cultural capital. There’s no better way to start thought-provoking conversations than utilising the national canvas of Out-of-Home – making art freely accessible to richly diverse urban audiences. The collaboration of all partners to make this happen is to be applauded.Tim Lumb Outsmart Director
Find out more about Season 2 of The Gallery here.
