As part of JCDecaux UK's 2022 Upfronts commitment to digital investment in the New Different, a new double-sided M-Vision has launched at Westfield London. The existing M-Vision at Bluewater has also been upgraded.
Brands are set to benefit from these new large format, premium digital opportunities at two of the UK's busiest retail destinations. In the first week of May 2022, footfall exceeded 2019 levels at both Westfield London and Westfield Stratford City, demonstrating the strong recovery of shopping malls since the end of lockdown. The new double-sided M-Vision at Westfield London has a prime position on the first floor outside John Lewis and will complement the existing M-Vision at the centre.
The double-sided M-Vision at Bluewater has been upgraded in both size and quality. The screens have increased from 2.16m x 3.84m to 2.88m x 5.04m – a 75% increase in terms of 'area of display' (8.3sqm vs 14.5sqm). The pitch has also improved from 8mm to 3mm. This investment is part of a wider digital strategy at Bluewater, which will see the existing 65” screens replaced with 85” screens across a mixture of existing and new, improved locations in Q4 this year.
The M-Vision network now covers 21 screens across 13 shopping malls.
New M-Vision at Westfield London
Upgraded M-Vision at Bluewater