Thanks to our partnership with Manchester City Council in which we support the Council in their wider aims, JCDecaux UK is one of the funders of an exciting environmental project from Hubbub, that went live in Manchester this week. This initiative is yet another proofpoint of how JCDecaux UK and the Power of the Public Screen can enable councils and communities to drive change. The collaboration with Hubbub was among JCDecaux UK's commitments made as part of our successful Manchester City Council Out-of-Home advertising contract win in November 2020.
Hubbub's most recent activity that JCDecaux's support is funding is called, 'In Our Nature' - an innovative collaboration that hopes to trial climate friendly ways of living in Manchester and support people to make better lifestyle choices to help the environment and tackle climate change.
The first activity in the programme is an eye-catching, interactive “Sensory Structure” which can be found in Moss Side Community Park, encouraging local people to consider what they want to see, hear, taste, feel and smell as part of a Nature Takeover planned for Moss Side and across the city throughout the year.
In addition, 500 free plants are being given out to help local residents make their homes greener and wilder.
Following the launch, the installation will be in place until Sunday 18th July for locals to visit, and social enterprise Sow the City will be running free drop-in events and workshops to give residents the opportunity to get in touch with their senses and have their say about what they’d like to see in Moss Side. The workshops will be:
- Saturday 3rd July 10am – 3pm: Create your own bird feeder. Use natural materials to keep our feathered friends fed, and start seeing and hearing beautiful native birds in your garden!
- Tuesday 6th July 3 – 6pm: Food tasting. Try delicious fresh produce grown right here in Moss Side and discover how tasty local and seasonal produce can be
The Nature Takeover is the first of a number of exciting initiatives launching in Manchester over the coming months as part of the wider In Our Nature programme - Manchester’s largest community climate programme to support households and communities to live more sustainably and help Manchester reach its target to be net zero by 2038. The programme aims to create a toolkit of tried and tested initiatives that can be replicated by communities across Manchester and the UK in response to the Climate Emergency.
Installation of JCDecaux UK's new Out-of-Home media space is planned for later this year and as part of this agreement, The City of Manchester Council can elect to use space, when available to support their key initiatives. Digital Out-of-Home advertising space later this year will comprise 86 CIPs (172 digital screens). Locations will include Piccadilly, Deansgate, Market Street, King Street, Portland Street and the Northern Quarter.
As part of our tender win, JCDecaux UK committed to providing a community fund to support key social impact initiatives in the city - in this case Hubbub. In addition, for every CIP installed, JCDecaux will plant five new trees, working with Manchester City of Trees. The community fund will support the Greater Manchester Mayor’s Charity, ‘A bed every night’ initiative to help end the need for rough sleeping. JCDecaux UK has also pledged to provide a range of apprenticeships and work placements in Manchester to help students, and the unemployed.