JCDecaux expands its digital street furniture presence nationally to Bradford, launching 10 new 86” digital 6-sheets in the heart of the city centre, delivering 1.6m weekly viewed impressions (source: projected from Route).

Bradford becomes the fifth major city in JCDecaux’s nationwide digital street furniture portfolio, adding to an existing presence in Edinburgh, London, Hull and Bristol, giving brands the reach and scale needed for brand building.

A growing economy worth over £9.5bn, major companies have their headquarters across the district including Morrisons, Provident Financial, Yorkshire Building Society and Hallmark, and is home to more FTSE 100 companies than any other northern city (Bradford.gov.uk).

With a proud cultural heritage, Bradford was named the world’s first Unesco City of Film in 2009, a permanent title that bestows international recognition on Bradford as a world centre for film due to the city’s rich film heritage, its inspirational movie locations and many celebrations of film through the city’s film festivals (Unesco.org).

Forming part of JCDecaux’s wider digital channel in Bradford, the new premium digital city centre screens complement its retail presence in The Broadway shopping centre, creating a powerful new communication channel for advertisers to engage with a city audience.