JCDecaux expands its digital street furniture presence nationally to Reading, launching 11 new double-sided 86” digital 6-sheets in the heart of the town centre, delivering 3.6m weekly viewed impressions (Route).

Reading becomes the latest addition to join JCDecaux’s street furniture portfolio, adding to Edinburgh, London, Hull, Bristol, Bradford, Birmingham and Glasgow, giving brands the reach and scale needed for brand building.

Reading is one Europe’s strongest performing economies and boasts the highest wages outside London. Its proximity to the UK’s global hub airport, Heathrow, and excellent connectivity to London is a key attraction for businesses, with 13 of the world’s top 30 largest global multinationals based in the region, including: Microsoft, PepsiCo, Oracle, EY and PwC (livingreading.co.uk).

Home to one of the top 200 universities in the world, the University of Reading plays an integral part in Reading life, with over 20% of the University’s highly-skilled students staying in Reading after graduating (livingreading.co.uk).

Reading Festival, one of the biggest events in the world music calendar, takes place on the August bank holiday ever year and is host to 90,000+ music fans who descend on Reading for their annual fix of the world’s most successful and prominent bands.

Forming part of JCDecaux’s wider digital channel in Reading, the premium digital street furniture screens complement its digital presence in The Oracle shopping centre and Reading Station, creating a powerful new communication channel for advertisers to engage with an affluent audience.

JCDecaux will further expand its digital street furniture into a further five cities by Q4 2019, including Cardiff, Manchester, Portsmouth, Southampton and Stoke-on-Trent.