The channel will go live from 8 April 2019 with 100 screens across stores UK wide, delivering a premium communications channel for brands.
The new network follows the award of a new long term Waitrose & Partners’ advertising contract to JCDecaux UK in January 2018, after a competitive tender process.
The channel will feature a mixture of Waitrose & Partners content and external advertising placed by JCDecaux.
The new digital screens will reach audiences across 100 high footfall stores.
Located in proximity to store entrances, the 75’’ high-definition, digital 6-sheet screens provide maximum visibility and flexibility for brands and engaging, up-to-the-minute content for shoppers.
We look forward to our continued partnership with JCDecaux UK and to working together to deliver this new communications’ channel. Through this new digital network, Waitrose & Partners will bring our own relevant and inspiring content to our customers - enhancing the experience for our shoppers and creating an exciting new opportunity for clients and brand partners.Rupert Ellwood, Head of Marketing at Waitrose & Partners
JCDecaux UK has worked in partnership with Waitrose & Partners for over a decade and we are delighted to take this collaboration forward into a new digital channel delivering a premium retail audience, with a ABC1 profile* making it a powerful platform for advertisers across lifestyle categories from motors to finance to FMCG. This new channel will deliver an exciting new way for clients to engage Waitrose & Partners shoppers, facilitating brand-building and activation as well as delivering content that is relevant and timely.Chris Collins, Co-CEO at JCDecaux UK
Locations have been selected across the UK with stores including: Abergavenny, Bristol, Cambridge, Cheltenham, Chester, Guildford, Comely Bank, Exeter, Ipswich, Harrogate, Hove, Lincoln, London, (including: Richmond, Fulham and Wimbledon) Marlborough, Sevenoaks, Sheffield and Winchester.
*Source: YouGov Profiles