JCDecaux Community Channel is proud to support SheSays, the non-profit organisation championing gender equality in the creative industries, and its latest campaign ‘Believe Their Pain’. The campaign is raising awareness of the thousands of women and non-binary people who are living with hidden illnesses and disabilities in the creative industry.
The bold campaign uses statistics and quotes, such as “But you don’t look sick” and ‘1 in 2 women feel their pain was dismissed because of their gender’ to highlight the misconception around hidden conditions. The campaign is raising awareness about the difficulties faced by those living with a hidden health challenge using the power of the public screen to make those affected feel seen and to make people aware of what many employees are dealing with.
JCDecaux Community Channel is proud to support this SheSays campaign. Using the public screen of Out-of-Home, SheSays will bring this message to audiences across the nation. Our JCDecaux Community Channel was launched to open up access to Out-of-Home to communities and charitable initiatives and I look forward to seeing this campaign up on the streets.Chris Dooley Head of Social Impact at JCDecaux UK
We created this campaign with compassion and empathy, drawing on many people’s lived experiences, to raise awareness of what thousands of people feel the need to hide daily. Nobody’s pain should go unnoticed or unsupported. Thanks to our OOH campaign with JCDecaux’s Community Channel we will be bringing this important message to people across the UK. Our campaign and the resources that we’ve created aims to help people with hidden health conditions and the people around them to better understand their colleagues. We also hope businesses will make positive steps to adapt so processes are in place for both physiologically and psychologically safe conversations to happen. All these actions will benefit both employees and employers.Amy Dick UK President of SheSays
The campaign is running throughout September across large format digital screens nationwide.
Find out more about SheSays here.
Find out more about JCDecaux Community Channel here.
