This new report by PwC for Outsmart reveals that 46% of revenue spent on Out-of-Home goes back into the community by providing highly valued services UK-wide and supporting good causes - as well as providing advertisers and brands with a highly effective advertising medium.

A new report from PwC, commissioned by Outsmart, finds the UK Out-of-Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue.  

Please download the report here 

Over the last 14 years, OOH media owners have invested £1.1bn into installing and maintaining public infrastructure including bus shelters, free telecommunications services and even lifesaving defibrillators. OOH media owners directly contributed £188m in 2021 towards public finances through business rates and rent. 

In addition, PwC estimates a further c.£29m helped support charities and communities by donations, heavily discounted or donated media space and staff hours given to charity. 

The report, based on a survey of OOH media owners representing 92% of industry revenue, also highlights how the sector has increased the share of renewables to over 90% of electricity consumption whilst innovating to increase the use of recyclable materials.  

This report highlights Out-of-Home is not just about fantastic advertising, it’s also about investing in our relationship with the public by providing highly valued services up and down the country and supporting good cause.

Tim Lumb

Director of Outsmart


The Out-of-Home sector has long benefitted both advertisers and local communities as demonstrated by the wide range of OOH media owner investments and initiatives - from funding public infrastructure through to celebrating and promoting diversity on advertising screens across the country. It is exciting to see the sector making progress at tackling a broader set of environmental and social challenges too.

Andy Lobo

Senior Manager at PwC

The participating media owners are Alight Media, Bay Media, BlowUP Media, Clear Channel, Global, JCDecaux UK, Mass Media, Ocean Outdoor and Wildstone.  

Find out how JCDecaux gives back to the community here and about JCDecaux's commitment to sustainability here.

About Outsmart: Outsmart is the UK trade body for the Out of Home (OOH) industry. We collaborate with all parts of the industry to provide a central reference point for our members, aiming to protect and advance their relationships with the advertising community, the public and national and local government.  Please see here for more details.

About PwC : At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 156 countries with more than 295,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see here for more details.

Published in Cities