The JCDecaux Community Channel is supporting the Retail Trust’s Let’s Respect Retail campaign for the second-year running, with messages displayed throughout November across digital screens in some of the UK’s biggest shopping centres - including Bluewater, Metrocentre, Trinity Leeds, Westfield London and Westfield Stratford - as new figures highlight the growing scale of abuse faced by shop workers.
The Retail Trust’s latest survey of 1,000 retail employees found 77% had experienced intimidating behaviour in the past year, with 23% physically assaulted. Almost half (43%) said they face abuse or attacks every week, and 45% believe the situation has worsened over the last two years. A separate YouGov poll also found that a third (34%) of shoppers witnessed someone being rude or abusive to a retail worker in the last year.
The charity is calling on the public to help restore kindness and humanity to the high street in the lead-up to Christmas through small gestures such as a hello, thank you or smile.
Atria Watford
Chris Brook-CarterWhat was once occasional frustration has become routine abuse and we’re being contacted by people who are ignored, disrespected and shouted at every single day. This is taking a massive toll on people’s mental health, and many feel they have no option but to leave jobs they once loved. It’s time for this to stop but it will take a collective effort. Our message at the Retail Trust is clear. Next time you are interacting with a shop worker, take time to look up, say hello, thank you and smile.
Chief Executive of the Retail Trust
Bruce FindlayRetail employees are vital to the health and growth of the retail industry. Yet these statistics paint a stark reality that no person should have to face going to work each day. … Retail employees deserve to feel safe and respected – it creates a better environment for them, our brand partners, and our guests.
Managing Director, Retail at Landsec
By amplifying the campaign across its UK shopping centre network, the JCDecaux Community Channel aims to encourage millions of visitors to take simple steps that help make retail environments safer and more positive for the people who keep them running.
To find out more or to get involved click here.
Metrocentre