Busy commuters in London will be targeted with posters encouraging them to ‘Escape the rat race’ – in a campaign by Cool Company, a Swedish brand that aims to change the way people work in the UK. Reaching aspiring and current freelancers, the campaign will run until 16 December across 6-sheet and bus shelter posters city-wide. Working with the creative team at JCDecaux, the campaign was booked as part of the ‘Nurture’ programme, created for brands that are new to Out-of-Home advertising.
This is Cool Company’s first OOH activity in the UK and will reach Londoners in central London areas including Chelsea, Fulham, Kensington, Knightsbridge and Tottenham Court Road and in creative hubs including Brixton, Bow, Camberwell, Dalston, Islington, Peckham and Stoke Newington.
London is a hub of creativity, and Out-of-Home provides the ideal platform to reach busy commuters dreaming of being their own boss. As a company that launched in the UK market earlier this year, this campaign will raise awareness of our brand and the unique services Cool Company offers, enabling aspiring freelancers to take the next step. We’re delighted to be working with JCDecaux as part of their Nurture programme to help take our business to the next level in the UK.Ambra Pierrou, CMO at Cool Company
Cool Company is a Swedish brand that provides a portfolio of services enabling freelancers to fully focus on their area of expertise. Cool Company offers services including: expense management, budgeting, invoicing, project management and customer support.