Pioneering positive impact advertising solution in partnership with JCDecaux, Airlabs and Chiltern Railways launches on United Nations World Cities Day
Helping to markUnited Nations World Cities Day (WCD) and its theme of ‘building sustainable and resilient cities’ and coinciding with the first WHO global conference on air pollution and health, BNP Paribas unveils today a ground-breaking green tech advertising solution that adapts traditional Out Of Home (OOH) advertising space to create four ‘Clean Air Zones’ that help tackle air pollution in Marylebone station, which is situated a stone’s throw away from BNP Paribas’ UK headquarters on Harewood Avenue.

The solution is the first of its kind to be installed in a UK train station and is the result of a partnership led by BNP Paribas with green-tech start up Airlabs, Chiltern Railways, and JCDecaux. It serves to help raise awareness of and support the UN Sustainable Development Goals (#3 Good Health & Wellbeing and #11 Sustainable Cities and Communities).

The positive impact advertising solution is powered by Airlabs’ technology that combines atmospheric chemistry and airflow engineering alongside a proprietary dual filter system combining nano-particles. This air filtration system sits within specially adapted OOH advertising units provided by JCDecaux. The result is the removal of >95% of PM2.5, PM10 and gases like NOx, SOx, CO2 and Ozone in the area immediately around the units, significantly improving air quality.

Watch the video to learn more about this pioneering solution. 
BNP Paribas has integrated the UN SDGs into its business globally and as part of this is committed to developing solutions which contribute to the long-term sustainability of our cities. Where we have an opportunity to partner with our clients, start-ups and the local community to make an immediate, positive impact we should take it, and that’s just what we’ve done here. We hope that our employees, clients – many of whom use Marylebone station daily – and local community will benefit from the clean air zones. Anne Marie Verstraeten, UK Country Head, BNP Paribas
Air pollution is a public health emergency causing seven million premature deaths annually. We therefore welcome BNP Paribas’s leadership and contribution to restoring clean air, a basic human right. Air pollution and climate change can seem insurmountable, but when the power of innovation is unleashed, and the private sector takes on its responsibility we can overcome these challenges for current and future generations. Satya Tripathi, UN Assistant Secretariat General, UN Environment
JCDecaux is delighted to be involved in BNP Paribas’ Clean Air Partnership alongside Airlabs and Chiltern, companies that share a commitment to sustainability, resulting in this exciting environmental initiative. This inspirational campaign delivers on three fronts – raising public awareness about the global issues of pollution, delivering cleaner air to the 14 million people visiting Marylebone station every year and providing a powerful communications platform for BNP Paribas. This campaign underlines the power of OOH to champion social causes and to make a difference to the travelling public. Philip Thomas, Co-Chief Executive Officer at JCDecaux UK
The 40 official air quality monitoring stations in London only measure the air directly surrounding them. But what really matters to our health is the air that we actually breathe throughout our day – while commuting, working and at home. From our research, we know that there are air pollution hotspots across the transport network, where our clean air technology could be used to reduce exposure. However, these are not currently picked up by official monitoring stations. We need to do more to protect people in their workplace, as well as during their commute, which starts with understanding their exposure. Sophie Power, co-founder of Airlabs
This exciting partnership with Airlabs, JCDecaux and BNP Paribas is a great opportunity for Chiltern Railways to continue to minimise our environmental impact and compliments the work we are doing to introduce hybrid trains to our network. Chiltern Railways takes seriously its role in reducing pollution and we believe this technology from Airlabs will provide a better environment for our passengers, neighbours and staff at Marylebone. Dave Penney, Managing Director of Chiltern Railways

Published in Rail, Creative Solutions