Beats are giving ‘the gift of chill’ this Christmas as they target music lovers across JCDecaux’s premium OOH channels in London. Promoting their new Studio3 Wireless noise cancelling headphones and the wider collection, shoppers will be immersed into the Beats brand at Westfield London, the number one mall in the UK. This activity is part of a wider DOOH campaign across retail, rail and roadside, planned and booked by Adcity and Havas Media. It is running until 30 December.

Beats have created a brand experience at Westfield London, engaging young, early adopters as they enter the mall to promote their new headphones in collaboration with singer Halsey. Shoppers on Oxford Street are engaged with changing creatives that offer a different ‘gift’ each time, such as ‘the gift of chill’ and ‘the gift of emotion’, which enables the Beats brand to stay at the top of consumers’ minds in this key retail Christmas period. 

According to YouGov, 6% of the UK population bought headphones as a Christmas gift in 2017 - equating to 3 million people, indicating this is a key period to engage consumers as they shop in malls and on highstreets.