Camelot provided real-time and destination-specific messaging on Transvision screens nationwide to celebrate that there will be more National Lottery Scratchcard winners than ever before.
Camelot’s creatives were linked to the departure times of trains, running messages such as: ‘1,562 winners before the 9.05 to Norwich leaves’. The campaign was planned and booked by OMD, Havas Media and Talon, delivery was by JCDecaux and production by Grand Visual.
BBC Worldwide launched an interactive, user-generated content campaign to promote the 50th anniversary episode of Doctor Who, encouraging fans to tweet using #SaveTheDay.
An interactive ‘Social Tardis’ website provided a hub for fans to send messages, upload content and share creations by other fans. The best user-generated creations were displayed on JCDecaux’s Transvision screens nationwide. The campaign was planned and booked by MEC and Kinetic.
British Sky Broadcasting kept sports fans updated with a live feed of the latest Ashes’ scores in a campaign planned and booked by Rapport. Commuters were shown the up-to-date scores of the highly-anticipated cricket test match via JCDecaux’s digital screens at rail stations nationwide.