Billboard advertising provides several advantages that make it stand out from other channels. With the ability to reach large audiences and powered by new exciting capabilities, launching a campaign across JCDecaux's network of billboards is a great way to amplify your brand and showcase it to the world.
A big canvas for creativity
Thanks to their size, billboards offer a perfect space for fun and creative advertising campaigns that engage large audiences and leave a lasting impression.
These showstopping 'special-build' billboards use out-of-the-box thinking and bespoke creative elements, such as layered cut-outs and special lighting effects, to push creative boundaries and turn billboard advertising into a moment of real excitement, in the real world.
Special-build billboard advertising is a great way to develop your brand - building lasting awareness of your brand among consumers, creating positive perceptions, driving consideration and supercharging sales figures.
Now's your chance to craft a campaign of your own. Get in touch with our JCDecaux Brand Impact team who will help every step of the way, from idea inception all the way through to project management and campaign delivery, ensuring your billboard campaign is one to remember.
Digital billboard advertising
Digital billboards are similar in size and shape to traditional billboards, but they use a digital LED screen in place of a paper display. These billboards are a key type of Digital Out-of-Home (DOOH), offering all the capabilities of digital advertising on a grand scale.
This adds a range of exciting new visual opportunities to digital billboard advertising, such as video and motion advertisement capabilities, and the ability for several advertisements to play on loop.
Behind the scenes, digital billboard advertising makes it even easier to see the impact of a brand's advertising campaign. JCDecaux's premium network of digital billboards is integrated with our full data stack, including Route audience data. This data tells us exactly where and when audiences travel, a key factor in planning and evaluating impactful digital billboard advertising.
Digital billboards demonstrate proven effectiveness, from driving 52% more effectiveness in advertising campaigns to inciting 2.3x more brand recall.
Target specific audiences with programmatic advertising
Digital advertising billboards are now equipped with programmatic DOOH capabilities, making it easier than ever for brands to target audiences in specific locations with billboard advertising.
A programmatic DOOH campaign on a digital billboard can therefore reach this specific audience on a large scale - while also making use of exciting leverage triggers like weather, footfall, time of day and even pollen count to make sure messaging lands at the right time, to the right people.
