JCDecaux, the market leader in Digital Out-of Home, has expanded its Towers Channel by launching a new iconic superstructure. 

The Paddington Tower is now live, becoming the latest addition to the premium state-of-the-art digital channel, The West London Towers.

Located on a key arterial route into the capital, the Paddington Tower is unmissable to those traveling on the A40, capturing an affluent West London audience travelling along the ‘wealth corridors’ to and from surrounding areas such as Oxfordshire and Buckinghamshire.
The Paddington Tower provides brands with the opportunity to communicate their message on 43m2 of digital advertising space, which delivers 11 million viewed impressions annually.

The addition of the Paddington Tower to the West London Towers  increases the channel’s digital screen count to 17, generating 5.1 million weekly viewed impressions.

(Source: Route v23 2017, 20% SOT).

Published in Digital , about #Digital, #Towers, #Paddington