Kidney disease affects millions of people, yet it often goes unnoticed until it’s too late. Kidney Care UK's #BloodyAmazingKidneys campaign aims to change that, celebrating the incredible work kidneys do every day and encouraging everyone to take a moment to check in on their kidney health.
Throughout October, the campaign will be seen across the country, appearing on digital billboards and Communication Hubs in cities including Birmingham, Cardiff, Edinburgh, Liverpool, Manchester, Milton Keynes, Newcastle, Nottingham, Portsmouth, Sheffield and across Greater London.
Since launching in 2024, the #BloodyAmazingKidneys campaign has inspired almost 250,000 people to complete Kidney Care UK’s online Kidney Health Checker to understand their risk of chronic kidney disease.
The charity is encouraging everyone who spots the #BloodyAmazingKidneys posters to share their photos for the chance to win a goodie bag.
The JCDecaux Community Channel is committed to giving charities a platform to share important messages that educate, support and inspire. The #BloodyAmazingKidneys campaign is a powerful reminder of how awareness can save lives and the JCDecaux Community Channel is proud to help Kidney Care UK make kidneys visible this October.
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*Our Communication Hubs are operated by Infocus Public Networks Limited which is a wholly owned subsidiary of JCDecaux UK Limited.