As part of JCDecaux UK’s commitment to digital transformation, brand new state-of-the-art digital upgrades and further network expansions have taken place across London King’s Cross and London Victoria, two of the capital’s busiest rail stations1.
The two stations have undergone a revamp of the existing digital 6-sheet network, with the upgrade of seven digital 6-sheets at London King’s Cross station and 24 digital 6-sheets at London Victoria station. The new installs now feature a 4k 85” full motion display and are strategically positioned in new locations to ensure maximum visibility as passengers make their way through the stations.
Additionally, at London King’s Cross station, JCDecaux UK has further enhanced the digital network offering, with the installation of five digital Totems, these double-sided units include a 4k 85” full motion display screen for advertising and a customer information screen with touch-screen capabilities, adding multifunctional benefits including live train and travel updates. This digital expansion at London King’s Cross station brings relevant and timely content supporting onward travel for passengers, enhancing the travel experience at one of London’s key stations.
Advertisers stand to benefit from digitally enhanced stations, with pitch-perfect larger displays, customer centric capabilities and screens in prime locations. JCDecaux UK’s unparalleled ability to reach key demographics in this environment, allows advertisers and brands to elevate brand awareness and impact.
The enhanced digital networks at these gateway stations are a proof point of how the public screen of Out-of-Home gives back to the community by providing valuable services that benefit the travelling public.
Source: UK Travel Planning1