E.ON Next have launched an Out-of-Home campaign with the JCDecaux Creative Solutions Team that encourages consumers to rethink their energy choices and “start their year on the right track”.
Focussing on the provider's ‘Next pledge’ product, the activation feature's E.ON's classic bright-orange branding and reminds Rail audiences to “mind the cap”, as the pledge guarantees that its energy prices will stay below the Ofgem price cap.
The activation features vinyl-wrapped walls, vibrant animations playing across JCDecaux digital 6-sheets, as well as audio playing throughout the space that encourages audiences to “hop on board for lower energy prices” and “arrive at savings with E.ON Next”, bookended by the sounds of a train arriving and departing.
The campaign was made possible by E.ON Next, Talon, Total Media and the JCDecaux Creative Solutions Team and is live until the 9th of February.
