Alcoholics Anonymous is launching a nationwide digital Out-of-Home campaign, in partnership with the JCDecaux Community Channel, created by The Raised Eyebrow Society. The campaign launches on 1st July to coincide with Alcohol Awareness Week, and seeks to raise awareness of the help and support that is available from Alcoholics Anonymous.
The digital creatives do not include the AA logo. Instead, each poster’s headline features two capital As throughout the copy that are highlighted by blurring the other letters, which is intended to represent the clarity that the organisation can provide in achieving and maintaining sobriety.
For example:
LeArn to live without Alcohol
You Are not Alone
Alcohol isn’t the Answer
WhAt hAve you got to lose?

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