The British Skin Foundation is launching a new DOOH sun safety campaign with the JCDecaux Community Channel, ‘More, More, More', to encourage audiences nationwide to combine MORE protective clothing, MORE sunscreen and MORE shade to protect their skin.
With 59% of children nationwide having reportedly been burned at least once, the campaign is especially raising awareness of how important it is for children to take care in the summer months, and features creatives that are designed to be memorable and understood by any age group.
National Drive
The Putney Tower
Chris DooleyWe’re proud to support such a valuable campaign this summer. It’s vital to keep our skin safe, especially during the summer months and promote sensible skin health. The JCDecaux Community Channel was created to open up access to Out-of-Home to both charitable initiatives and communities and I look forward to seeing the ‘More, More, More’ campaign up on the streets.
Head of Social Impact
The campaign is running across digital billboards nationwide throughout July. For more information, click here.