JCDecaux UK has teamed up with the award-winning analyst Ian Whittaker to launch a brand-new podcast series aimed at marketers that want to become Digital Changemakersin their own business. Each episode, Ian will be joined by a guest expert who has been a catalyst for change, unpicking their unique approach, debating media and marketing issues and sharing the latest insight that marketers need to know. The first episodes are available now on Apple Podcasts, Spotify and YouTube and via a Digital Changemakers hub.
With guests including Mark Evans, Managing Director for Marketing and Digital at Direct Line Group and Sam Tomlinson, a Partner in PwC’s media assurance practice, the Digital Changemakers podcast is designed to provide senior marketers with the tools to navigate today’s often complex macroeconomic landscape.
Season one includes:
- 5 Megatrends curious marketers should know
The pressure to cut costs and regrow margins is fierce, but are boards being penny wise and pound foolish? Find out how to take positive action for business results.
- Leaking ad spend, a billion-pound problem for advertisers
Ian Whittaker and Sam Tomlinson (PWC) discuss the report from PWC which showed 15% of UK digital advertising spend falls into an unknown delta.
- Don’t panic! How to navigate a recession
This episode discusses how to switch our mindset from consumer to investor to set ourselves up for success during an economic downturn.
- Learn the language of the CFO for success in the boardroom
Ian Whittaker and Sam Tomlinson (PWC) discuss the tools that persuade Boards to treat marketing as a long-term investment rather than a cost.
- Why marketers should talk in numbers, not crayons
Top tips from Mark Evans (Direct Line) on how to build a Marketing Effectiveness programme, change the language marketers use, adapt company culture and how to make Marketing investment a Board priority.
Launching in synergy with the podcast is the Digital Changemakers Hub which gives marketers the tools to supercharge their business outcomes including: Advertising megatrends, Media mixology, Unlock investment and Pitch success.
This is the podcast for curious marketers, providing expert insight into how to get the most from your media spend. It’s a call to arms to become a changemaker in your own organisation in the quest for brand growth. Each episode our host Ian Whittaker and guests will provide listeners with debate and practical advice from brands and people who have successfully become catalysts for change and growth in their own organisations.Rajvi Kantaria Marketing Director, JCDecaux UK
I’m delighted to host Digital Changemakers, a new podcast series, talking to marketers who successfully drive brand growth. Boards are willing to back marketers who can show that advertising delivers results and shareholder value, making it more important than ever for marketers to be curious about the latest thinking and insight. If you’re looking for inspiration to become a digital changemaker in your organisation, this is the podcast for you.Ian Whittaker founder of Liberty Sky Advisors
Available now on Apple Podcasts, Spotify and YouTube or via Digital Changemakers hub.