Vodafone deployed overnight posting of 6-sheet creatives in London as part of the launch campaign for 4G.
In the largest ever fully-wrapped bus shelter campaign, bus shelters across London were transformed into Vodafone zones, with the creative representing either music gigs or sports stadiums, in line with the brand’s Spotify and Sky Sports’ offer.
Underlining the flexibility of Outdoor, Vodafone was able to unveil their tactical 4G messaging with 6-sheet posters reposted during the night. The campaign was planned and booked with JCDecaux Innovate by OMD and Kinetic.
