Passengers nationwide were greeted by personalised messaging from TSB, with a creative that name-checked their local rail station.
The brand deployed JCDecaux's Print IQ technology to tailor over 100 different creatives to welcome consumers in the precise location where the billboard was posted. Running in rail and roadside locations, the campaign was planned and booked by MEC and Kinetic.
JCDecaux recently ran a hyper-local Virgin Media campaign across 6-sheets nationwide.