JCDecaux Community Channel is proud to support the launch of St John Ambulance’s new campaign to address the CPR gender gap this Restart a Heart Day1. It comes off the back of alarming new research that shows a third of Brits2 are hesitant to give CPR to a woman due to concerns about making physical contact with her chest. And the same proportion, a third of men say they are concerned they will be accused of ‘inappropriate’ touching when giving chest compressions to a woman in cardiac arrest in public - versus 13% of women.
To raise awareness of the issue facing women, St John Ambulance has joined forces with Chelsea FC Women’s Captain, Millie Bright, broadcaster and DJ, Ashley James, broadcaster, disability activist and content creator, Lucy Edwards, and activist, Sharon Gaffka, to introduce the world’s first educational bra, The CPR Bra. The bra has been created by St John Ambulance to remind people of the steps they need to take when dealing with a cardiac emergency and includes the message ‘It’s OK to Save My Life’ to reassure people that taking action, fast, is the right thing to do.
Jo ShepherdOur message to people is that it is always better to do something than nothing in these circumstances. Regardless of gender, when it comes to CPR, every ‘body’ is the same, the technique is the same and everyone deserves the best possible chance of survival. We hope that this campaign encourages people to feel more comfortable to help women when they need it most.
Senior Communications Manager at St John Ambulance
Chris DooleyCardiac arrest can happen to anyone at any time and doing CPR or using a defibrillator can save a life. That’s why JCDecaux UK provides over 200 defibrillators on high streets UK-wide, funded by Out-of-Home advertising. JCDecaux Community Channel is proud to bring this important campaign to the public – with high-profile media space that includes our life-saving street furniture offering easily-accessible defibrillators in addition to advertising screens for brand messaging.
Head of Social Impact at JCDecaux UK
The campaign is running in England across JCDecaux UK’s Out-of-Home screens including its life-saving street furniture that offers public-access defibrillators on the reverse of the screen. For more information click here.
Communication Hub - London
LDN Drive
The Wandsworth Tower West1Restart a Heart Day is an annual initiative which aims to increase the number of people surviving out of hospital cardiac arrests.
2Research conducted by Censuswide on 1,000 UK respondents (50% male, 50% female) in April 2024. 32.8% of respondents answered either of ‘Worried I'd get accused of inappropriate touching’ or ‘Accidentally touching them inappropriately in their chest or breast area’ if they had to give CPR to a female stranger in public.
*Communication Hubs are operated by Infocus Public Networks Limited which is a wholly owned subsidiary of JCDecaux UK Limited