Matthew Reeve, the eldest son of Superman actor Christopher Reeve has backed a UK-wide campaign raising awareness and funding to support a new era of breakthrough research into spinal cord injuries.
Spinal Research, the UK’s leading charity funding research around the world to develop effective treatments for spinal cord injuries, this month launched its ‘Possibilities’ campaign supported by the JCDecaux Community Channel.
The Out-of-Home campaign transforms words like impossible, irreversible, and hopeless – using striking spray paint to cross out the first letters - to reveal possible, reversible, and hope.
Spinal Research works closely with the Christopher and Dana Reeve Foundation set up by the Superman actor who was paralysed in a horse-riding accident in 1995.
Matthew ReeveWhen my father had his accident there was little hope for those paralysed after a spinal cord injury. This powerful campaign highlights the fact that this is not the case today. We are seeing incredible progress in research programmes around the world, which is why there’s never been a more important time to support the work of Spinal Research and the Reeve Foundation.
Trustee and board member of Spinal Research
Chris DooleyWe are proud to be supporting Spinal Research, using the power of the public screen to maintain momentum in the search for a cure for paralysis. The JCDecaux Community Channel aims to amplify Out-of-Home’s role as a force for good in the community.
Head of Social Impact at JCDecaux UK
The campaign is running throughout October across digital billboards and Communication Hubs1 across the UK.
LDN Drive
Communication Hub - London1Our Communication Hubs are operated by Infocus Public Networks Limited which is a wholly owned subsidiary of JCDecaux UK Limited