Oxford Street: where brands reach Central London shoppers with Out-of-Home

With 1.2 miles of unrivalled shopping opportunities in London's bustling West End, explored by 200 million shoppers every year - Oxford Street is the world's largest high street, and a premium location for retailers to connect with Central London audiences who are in the mindset to make a purchase.

Brands have invested £118 million into fitting out their Oxford Street storefronts over the past year - a figure not including the 21 international retailers that are securing or opening their first London sites on the street in 2025 - making Oxford Street a prime location for the world's greatest brands to build fame, drive in-store footfall and enhance their presence in Central London through the power of Out-of-Home advertising.

This month for example, IKEA opened up its Oxford Street store to thousands of eagerly waiting consumers. To supercharge this cultural moment, the furniture retailer launched an Out-of-Home campaign across JCDecaux's digital screen network on Oxford Street, featuring creative use of IKEA's iconic branding (including its famous blue shopping bag) to enhance awareness of the store. 

At the same time, rival homeware brand John Lewis launched an Out-of-Home campaign of its own - with a playful creative featuring John Lewis' recognisable green branding and minimal copy that asserts audiences "prefer quality to an allen key". 

Both of these ads are great examples of the opportunities available on Oxford Street to create fun, memorable and contextually relevant Out-of-Home campaigns that elevate branding and leave a lasting impression on audiences in the capital.