National LGBTQ+ health and wellbeing charity, LGBT Foundation, has launched of a new national campaign, 'This is What a Woman Looks Like', supported by JCDecaux Community Channel, celebrating the beauty and complexity of what it means to be and look like a woman in 2025.
Featuring a diverse range of women to maximise visibility and representation, the campaign includes; trans women, lesbian and bisexual women, women of colour, disabled women, older women, and others.
Developed by LGBT Foundation, the campaign will run on digital screens across the UK until the end of June through a partnership with the JCDecaux Community Channel – an initiative that enables not-for-profit community and charitable organisations to access digital Out-of-Home locations.
The 'This Is What A Woman Looks Like' campaign on a JCDecaux digital screen.
Laura Wilkinson (she/her)The question of what defines a woman is complex, and it’s crucial to recognise the diverse experiences of being a woman.
Co-Managing Director of LGBT Foundation
Rachel Bottomley (she/her)By showcasing the full spectrum of women’s lived realities, the campaign aims to shift perceptions and challenge exclusion, offering much-needed space and visibility for all women. As LGBT Foundation marks its 50th anniversary in 2025, the campaign is a timely reflection on how the charity has evolved to meet the needs of LGBTQ+ communities, and the continuing fight for safety, equality and liberation.
Co-Managing Director of LGBT Foundation
William SpencerWe are proud to support LGBT Foundation, using the power of the public screen to bring this important message to audiences, promoting visibility and inclusivity for women across the UK.
Chair of Pride Matters at JCDecaux UK
Alongside the multi-channel campaign, LGBT Foundation has published free resources and guides on LGBTQ+ allyship and visibility, as well as downloadable assets to help people champion inclusivity.
