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Latest audience data

We have developed a Mobile Audience Tracker to help understand the movements of 2 million GDPR compliant smartphone users around the UK. By geofencing all of JCDecaux’s Out-of-Home assets, we now receive ‘location pings’ to understand the number of impressions delivered every two weeks and measure audience retention vs Q1 2020.

Audience forecasts

Since March 2020 we have adapted and developed brand new ways of understanding our audiences, tracking mobility and sentiment. This valuable data set we have accrued has put us in a really strong position to be able to understand theses new behaviours and accurately forecast mobility, even around changes to restrictions.

Out-of-Home reach is recovering fast

Outdoor is known as the big reach medium and as we emerge from lockdown, our joint study with Clear Channel shows that audience reach is already at 92% and digital impressions at 74% of pre-pandemic levels for roadside Out-of-Home as lockdown restrictions have relaxed and people are able to enjoy being out and about once again.

 
As we enter the ‘New Different’ phase of the Out-of-Home bounce-back, Out-of-Home reach for roadside is recovering slightly faster than predicted, as overall predictions remain on track. By June 21st, we predict roadside Out-of-Home audiences will be at 100%, followed by malls at 90% and rail at 60% of pre-pandemic levels - as people return to shopping, socialising and working in city centres.