Nurture, the programme established by JCDecaux in the UK in 2016, has launched in Latvia, opening the door to Out-of-Home media’s benefits for start-ups in the country.
The Nurture programme is already live in eleven countries across three continents (the UK, France, Germany, the Netherlands, Italy, Australia, New Zealand, the US, Switzerland, Denmark and Lithuania). Latvia makes twelve. The programme is designed to help start-ups scale up by giving them a voice in the real world through Out-of-Home (OOH) advertising, building brand awareness and brand trust, and growing customer numbers.
In the Start-up Ecosystem Report 2022 Latvia ranks 43rd globally, and 8th in Europe, despite initially lagging behind other Baltic countries in this field. Latvia is renowned for being start-up friendly, with many promising scaling businesses in development within the country.
Nurture’s launch will support these businesses, and those coming behind them, to succeed in the Latvian market and beyond. Through Nurture, start-ups access mentoring, insight, creative and marketing support and investment matching, building accountable, efficient, proven effective Out-of-Home campaigns.
When you support small businesses, you’re supporting a dream. JCDecaux was a dream of Jean-Claude Decaux’s a long time ago in 1964 in France, and we scaled up to largest Out-of-Home media business in the world. As a result, we want to help by sharing our knowledge and expertise so other start-up dreams can come true. We’re excited about the potential the Nurture programme provides for growing businesses in Latvia.Sintija Dragone Sales Director, JCDecaux Latvija
It’s great to see the Nurture programme launching in Latvia, a market with great potential that is at the beginning of its start-up journey. The introduction of Nurture into this environment will support the growing number of Latvian start-ups in breaking through into the mainstream and growing by reaching and inspiring potential customers effectively and efficiently, gaining a real-world foothold in consumers’ consciousness. The drive from the team in Latvia to bring the benefits of the Nurture programme to start-ups in their market reinforces JCDecaux’s over-arching commitment to support scaling businesses.Mark Bucknell Chief Commercial Officer, JCDecaux UK
