Beiersdorf turned Euston Station into a giant showcase for the NIVEA brand, booking the Euston Immersion Zone, the Motion@Euston screens and the spectacular Gateway billboard, dominating the media space at this key transport hub.
NIVEA's creative featured water flowing across the digital screens, deploying the full-motion capability of the large and small format digital screens.
Consumers were surrounded by the NIVEA brand on the concourse and as they travelled down the escalators to and from the tube, with wallwraps in NIVEA's distinctive blue branding and digital screens.
The campaign with JCDecaux Innovate was planned and booked by Carat and Posterscope.