An innovative ‘Tap to Donate’ and digital donation scheme to tackle homelessness has been launched by Andy Burnham across Greater Manchester
12 'tap to donate' points have been installed across the city region. Flagship locations include The Trafford Centre and JYSK stores in Stockport, Bolton, Bury and Oldham.
A digital screen campaign with a text to donate message and QR code on 17 digital Communication Hubs across Manchester City Centre, in partnership with JCDecaux UK, is supporting the campaign.
The Greater Manchester Mayor’s Charity, which raises vital funds to invest in innovative homelessness prevention projects, has been installing the devices across the city region enabling the public to give £3 contactlessly.
The charity’s patron, Andy Burnham, Mayor of Greater Manchester, backed the scheme as he made his regular monthly donation of 15% of his salary.
In addition, the charity has partnered with digital media company JCDecaux UK to put a donate call to action across 17 digital Communication Hubs in Manchester City Centre, which also provide on-street defibrillators, accessible payphones and free charging points. JCDecaux UK is already a lead supporter of the charity, providing significant support to fund social impact initiatives.
I am thrilled to see this scheme rolled out which will hopefully ‘tap’ into the generosity of both businesses and the public across Greater Manchester. With autumn and winter on the way we are making sure services are prepared, but even a small donation of £3 can help ensure charities are also ready to respond. I continue to donate 15% of my salary to the charity and I urge you to do whatever you can to help tackle rough sleeping and homelessness across the city region.Andy Burnham Mayor of Greater Manchester
We are delighted to bring this important message to the city centre, using our digital Communication Hubs to reach people out and about in Manchester. These Communication Hubs are part of the community and provide a range of public services that are funded by advertising, including life-saving defibrillators and public messaging. We look forward to developing further campaigns with the Greater Manchester Mayor’s Charity to support their vital work tackling homelessnessPhil Drye Chief Commercial Development Officer, JCDecaux UK
The charity is calling on companies to get involved by helping to sponsor the roll out of the devices across the city region as well as for host venues to get in touch and be part of the scheme – joining iconic locations such as The Trafford Centre.
We are hugely grateful to our existing supporters and sponsors who have helped us roll out these devices so far. We're on a mission to achieve real change within the homelessness system right across our city region, but we cannot do it without the support of companies, businesses and the generous Greater Manchester public.Vanessa Haworth Head of the Greater Manchester Mayor’s Charity
Funds raised will enable the charity to make a tangible difference to reduce and prevent homelessness across Greater Manchester. Those wishing to support can also pledge online at – www.gmmayorscharity.org.uk
