JCDecaux UK is supporting Bristol & Weston Hospitals Charity as they takeover digital screens in Bristol city centre for Baby Loss Awareness Week (Wednesday 9th to Tuesday 15th October).
At 7pm on Tuesday 15th October, an image of burning candles will be displayed on JCDecaux digital screens as the global Wave of Light hour begins and offers a moment of reflection.
The Snowdrop Appeal launched in March has raised close to £50,000 to transform the bereavement spaces at St Michael’s Hospital and Weston General Hospital.
Alongside the takeover, beams of pink and blue light, the colours of Baby Loss Awareness Week, will light up the skies above St Michael’s Hospital from Wednesday 9th October to Monday 14th October at 7pm to 10pm. During the Wave of Light hour, the colour of the beams will change to a warm white colour, representing a city-wide candle.
Phil DryeWe are proud to support Bristol & Weston Hospitals Charity this Baby Loss Awareness Week, using the power of the public screen to raise awareness of pregnancy and baby loss and bring this important campaign to people in Bristol.
Chief Commercial Development Officer at JCDecaux UK
Sarah PryerThe families who lose a baby at our hospitals are going through one of the most traumatic events of their lives and we want to do everything we can to support them.
We hope it will encourage open conversations about pregnancy and baby loss, and let local bereaved families know we stand with them and that they are not alone.
Director of Partnerships & Programme at Bristol & Weston Hospitals Charity
Anyone who wants to make a donation in support of Baby Loss Awareness Week can still do so by visiting www.bwhospitalscharity.org.uk/snowdrop-appeal.
For more information on Baby Loss Awareness Week, go to: www.babyloss-awareness.org.