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JCDecaux UK is expanding its national digital street furniture channel into a new major city - Manchester. JCDecaux has worked in partnership with Manchester for the past 25 years and is committed to supporting the city’s strategic vision, through the collaborative development of a connected and innovative digital advertising estate.
In phase one, JCDecaux has begun installing 17 communication hubs, part of its digital street furniture range, across Manchester city centre. The hubs will be positioned throughout the Central Retail District, including locations on Exchange Square, Market Street and King Street, as well as around Manchester Oxford Road and Manchester Piccadilly rail stations. The positioning of these sites, combined with the 86” high definition digital 6-sheet advertising display, will enable brands to keep the public up-to-date with relevant and timely brand messaging.
The 17 communication hubs are being installed through April and May, and are equipped with built in automated defibrillators which can be used by the public to save lives, plus a range of additional public services including an accessible payphone with free calls to landlines, Wi-Fi and USB charging stations, and a 36", interactive touch screen with wayfinding and council information – all funded by advertising.
Phase two of JCDecaux’s digitisation of Manchester will commence later this year. JCDecaux UK was recently awarded a ten-year advertising contract by Manchester City Council to provide digital advertising on 86 Community Information Panels (CIPs), delivering 172 digital screens in the city centre.
Installations will begin in Q4 across the key city areas of Piccadilly, Deansgate, Market Street, King Street, Portland Street and the Northern Quarter. The CIPs will feature the logos of Manchester City Council and the iconic Manchester bee and will be powered by renewable energy and maintained by technicians driving electric vehicles, limiting any carbon emissions.
Manchester was voted most liveable city 2019 by The Economist and is famous for its world-class events - such as The Manchester Marathon, Manchester Pride and, of course, The Manchester Derbies, the most-eagerly awaited fixtures in the city's football calendar – a brilliant music scene and an environment rich with commercial opportunities. Global businesses such as Google, Microsoft and BBC and many more major players have offices in this key city.
Greater Manchester has a general population of 2.8m, and its five universities attract over 100,000 students. Aside from its residents, Manchester is also one of the most visited tourist destinations in the UK, seeing 119m visitors annually. It’s extremely well connected, with over 27m passengers passing through Manchester airport each year and trains to London running every 20 minutes.
Source: Investinmanchester, business-live