JCDecaux UK unveils new sustainability vision for 2030

In the week that JCDecaux UK has been shortlisted for Sustainability Excellence in the Media Leader awards, we have a newly updated sustainability brochure 'Vision to 2030' which you can download below.

This details JCDecaux's roadmap to 2030 - playing our part in the UK’s most sustainable advertising medium as shown in a report by KPMG for Outsmart. 

Towards an optimised environmental footprint

To reduce our carbon footprint and address the risks of climate change, we defined a Group-wide Climate Strategy in 2022. For JCDecaux, this means aligning ourselves with the ambitions of the Paris Agreement and achieving Net Zero Carbon by 2050 by committing to a Science-Based Targets (SBTi) trajectory.

We cover 100% of power from renewable sources, use life cycle analysis on products, apply eco-design, refurbish equipment, reduce electricity consumption through energy-efficient technology, reduce light intensity, use switch-off times overnight. We prioritise rainwater to clean bus shelters, electric vehicles, sort waste into multiple streams and achieved 100% zero-to-landfill in 2023.

JCDecaux UK's Living Roof bus shelter, Manchester

We are a lead member of Ad Net Zero and have pledged to be net zero carbon by 2050 for Scope 1, Scope 2 and Scope 3 emissions. We will reduce Scope 1 and 2 emissions by 60% and Scope 3 by 46% by 2030. By 2050 we will reduce Scopes 1, 2 and 3 by 90% against our 2019 baseline.

Towards a responsible business environment

As a responsible employer, we respect fundamental social values, promote an exemplary health and safety culture, support employee growth and development, and promote diversity and inclusion. We work with myGwork and have a partnership with the Brixton Finishing School to attract diverse talent. We conduct business ethically; 100% of our suppliers sign our Code of Conduct.

Creating products and services that enhance lives in cities

We champion responsible innovations, using eco-design to improve the environmental performance of our products. In 2023, we celebrated a milestone of 200+ defibrillators in city-centre locations UK-wide. As a medium that ‘gives back’, 50% of our revenues are returned to the community through providing highly valued services UK-wide and supporting good causes - as well as providing advertisers and brands with a highly effective advertising medium.