OOH delivers awareness, credibility and trust for winning Black Founders Fund businesses
Last year, 4 Black-led businesses won Out-of-Home (OOH) campaigns as part of a joint initiative between JCDecaux Reach and Google for Start-ups Black Founders Fund. The four winners, representing a wide range of sectors including fitness, food, beauty and fashion, all saw fantastic results from their campaigns.
Watch the video below to hear what the founders have to say about the initiative, their experience of OOH, and what the impact has been on their businesses.
Josephine Philips"As a start-up, the idea that we would be platformed on any kind of stage like Out-of-Home was such an incredible opportunity. From an anecdotal point of view, it really changed the game for us when we were going into meetings and being seen as ‘market-leader’ status. When we spoke to brands they were really like ‘wow, we saw that campaign it was fantastic’ - and that really changed dynamic for us in the industry"
Founder of SOJO