Commuters at Waterloo Station were asked to tweet their answers to ‘Hypothetical’ questions posed by Dave. The tweets were then beamed live across the Motion screen for one day only as part of UK TV’s latest campaign. The campaign was raising awareness of the new comedy game show ‘Hypothetical’ hosted by comedians Josh Widdecombe and James Acaster, which started last Wednesday night on Dave. The campaign ran for three days until 6th February across the Motion portfolio, planned and booked by Hearts & Science, Talon and OMGDOOH.

Dave prompted people to tweet responses with the hashtag #Hypothetical to their imaginative and funny questions – for example ‘you have 48 hours to have your photo taken with Nicolas Cage or you die. How do you do it? The photo can’t be faked, and he can’t be in the distance”. There was a great response on Twitter with one answer including: “Just go and stand next to the Declaration of Independence. He’s bound to turn up at some point.”

This is a great example of TV and Outdoor working together as OOH provides the younger, affluent audiences that TV needs.

Each week Waterloo Motion delivers 1,726,182 impressions (20% SOT).