As JCDecaux continues to digitally transform its business, Dallas has taken a lead role in defining a new data and automation strategy that will bring increased value to clients and agencies through more effective campaigns.
Dallas will now head the Commercial team at JCDecaux that numbers 177, covering Client, Agency and Specialist Partnerships, Automated Trading, Creative Solutions and Campaign Delivery. Dallas will also drive the company Brand Charter (BranDO) – a six-point plan that puts brands first for accountability, measurement, brand safety and viewability.
I am delighted to appoint Dallas to head our Commercial team. His drive to accelerate growth in OOH through an audience-centric approach is fundamental to future growth. Putting brands first has always been a key cultural value at JCDecaux. As we move into a more digitally and automated business, Dallas will ensure that we will deliver on our BranDO charter putting brands at the heart of our business.Spencer Berwin, Co-Chief Executive Officer at JCDecaux
This is a fantastic period to be leading the commercial strategy at JCDecaux. I want to make audience and brands the core focus of our team. We have invested heavily in bringing scale to digital Outdoor through premium products such as our Motion portfolio in Rail, the LDN channel on TfL bus shelters and the National Towers in large-format roadside. We are also investing heavily in data and new platforms to optimise audience delivery and creative ad-serving. It’s an exciting future where the core benefits of OOH – reach and fame – are being amplified by new digital capabilities. This is a unique opportunity in media and I am delighted to lead our brand first agenda.Dallas Wiles, Chief Commercial Officer at JCDecaux