“Ask me a question and hopefully I can make you smile” is the question that Gemma, the PANDORA chatbot and love guru is asking shoppers at Westfield Stratford City in the lead up to Valentine’s Day. Part of an exciting experiential and digital OOH campaign at the UK’s no.2 mall, the activity will champion PANDORA as a leading gifting destination and promote the new Valentine’s collection. The campaign with the international jewellery brand was planned and booked through Foundry, JCDecaux’s newly launched inhouse creative agency.

Shoppers at Westfield Stratford City will benefit from Gemma’s love advice and recommendations from 8th – 10th February. Upon telling Gemma details such as gender and relationship status, the love guru will share her dating tips, chat-up lines and light-hearted jokes.

Foundry is a resource for all brands to tap into to support them in devising the most effective Out-of-Home creative, as well as a centre of excellence for creative consultation and development.
To raise awareness of our new Valentine’s collection, we wanted to bring an immersive brand experience to shoppers. Gemma, our PANDORA chatbot, has been a huge success so we worked with Foundry, Flying Object and Venzo to develop a way of bringing her to life at Westfield Stratford City. We’re confident that by re-imagining Gemma as the PANDORA love guru in this key shopping mall, utilising the digital screens and experiential space, we can successfully share a message of love.” Rosie Reeves, Brand Manager at PANDORA UK
Westfield Stratford City is the busiest shopping mall in the UK, providing an ideal channel for this branding and activation campaign in the lead up to Valentine’s Day. Combining experiential activity with the Westfield Stratford City digital channel will immerse shoppers in the PANDORA brand during this key retail period, with our recently upgraded premium digital 6-sheet portfolio driving footfall into stores. Dallas Wiles, Chief Commercial Officer at JCDecaux UK
We've really enjoyed working with PANDORA to bring the Gemma chatbot to life as a funny, quirky, enthusiastic character determined to bring Valentine's cheer to Westfield shoppers. As an agency we always look for a fun, interesting angle that will delight audiences, so partnering with PANDORA and JCDecaux on this interactive retail brief was a great opportunity for us. Tom Pursey, Founder & Creative Director, Flying Object
Working on the PANDORA love bot for Valentine’s Day has been an amazing and very creative project. Chatbots are still a fairly new technology and bringing them out into the real world in a physical dimension is a great showcase. Working with other partners and PANDORA has also been a great learning and really one of the cases where the sum is greater than the parts. We hope Gemma will spread lots of love this Valentine’s. Christoffer McCarthy Mors, Partner at Venzo