Today, JCDecaux UK in partnership with the British Journal of Photography, launch Portrait of Britain. For the first time, the campaign will be displayed programmatically via the Scoota DSP & VIOOH Exchange – reaching audiences across the UK. The display will run in September and for the first time has been extended to October to support Black History Month.
In its fifth year, this nationwide exhibition will feature the 100 winning portraits on JCDecaux UK’s network of digital screens in roadside, rail and retail environments, celebrating the many faces of modern Britain and capturing a truly unique time in our history.
Set to comprise one of the largest exhibitions of contemporary portrait photography ever held, the winning portraits have been selected by industry-leading judges including Simon Bainbridge, Editorial Director of British Journal of Photography , Martin Usbourne, co-founder of Hoxton Mini Press and Parveen Narowalia, Digital Picture Editor at British Vogue.
The exhibition will launch on JCDecaux UK’s nationwide network of digital Out-of-Home screens on 1 September, displaying the 100 winning images throughout the month in rail stations and shopping malls, on high streets and digital bus shelter screens, and beyond. For the first time, the campaign will be displayed programmatically via the Scoota DSP & VIOOH Exchange. Programmatic Digital Out-of-Home will enable the winning portraits to be broadcast efficiently across the country, at moments that matter, to the communities they matter to.
The 200 shortlisted images will be published in the Portrait of Britain book, Vol. 3, published by Hoxton Mini Press and distributed worldwide from 1 October.
From ballerinas and Black Lives Matter protestors to carers and karate teams — lovers and lifeboat crew to bell-ringers and brides — the fifth anniversary edition of Portrait of Britain sews a rich tapestry of our nation’s people in all their vigour and diversity.
For the first, time, the display will be extended into October, to recognise Black History month with creatives including the powerful portrait by Brunel Johnson ‘Black Dreams Matter that features on the front page of the forthcoming book by Hoxton Mini Press.