We are empowered to learn and grow, unafraid of change. We’re encouraged to push the boundaries of our skills and experience to, in turn, push the boundaries of what’s possible in Out-of-Home.
Test & Learn in the real world
The making of the Kensington
The Kensington is an unique landmark advertising structure integrating public art, contemporary design and digital media.
How the vision came to life is a fantastic example of the way our test & learn ethos inspires innovation and creativity, and makes great things happen.
Laura TannerThe big challenge for us was to get across the sheer scale and size of the screen and the structure. We produced an A2 brochure, which was unique to this project, and we also recruited a third party to produce a virtual reality experience for our clients.
Head of Marketing - Agency & Partner
Mukesh LimbaniTo achieve what we needed to, there were things that we used, that we had never used before, where we went and found new bits of tech.
Digital IT
Bouchaib BeroucheWe had to really figure out and learn from scratch how we were going to actually maintain it, so we had to upskill ourselves and develop new solutions.
National Digital Service Manager