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Public and Private Screens working in partnership

+50% monthly web users
+74% calls to the CALM helpline

The public and private screen were powerful partners for the Campaign Against Living Miserably (CALM), helping the 'Invisible Opponent' message reach additional 'offline' audiences, at scale. Public screen media channels, including Digital Out-of-Home, ensured that when people explored the content online, they were already primed and therefore more likely to engage with it. The mixed media campaign led to a year-on-year increase in social media impressions of +150%; an increase of +96% in social audiences; and an increase in monthly web users of almost +50%. Most crucially, the campaign enabled CALM to reach and help a greater number of people: calls to the helpline, during the campaign, were up +74% year-on-year.

We were thrilled with the campaign. The campaign results showed how powerfully the private and public screens work together... demonstrating a direct positive impact on the number of people in need who we were able to help as a result.  Dipka Saggi Head of Brand and Marketing, CALM

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Public and Private Screens working in partnership

Green search engine Ecosia used Out-of-Home media as part of an integrated brand campaign to drive awareness, consideration and use. Every new Ecosia user enables the brand to plant more trees where they're needed most. The campaign, which ran in 12 European cities in the UK, Germany, France and the Netherlands, coupled location specific, hyper-relevant messages with consistent brand imagery to make the most of the power of context while also growing brand awareness overall. Ecosia saw significant increases across all key measures, even overtaking challenger brand competitors on brand awareness.  

OOH has been a true force for good for Ecosia during this campaign. Thanks to its success, awareness of the Ecosia brand has increased, which in turn has increased consideration, and encouraged new users to join Ecosia. The result is that we’ll be able to keep scaling our mission to plant trees where they’re needed most, regenerating forests around the world, which is vital in the face of the climate emergency. Hannah Wickes CMO, Ecosia
Brand awareness increased
Consideration and action substantially boosted