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MEDIA BY CITY

EDINBURGH

Edinburgh is one of the UK's most popular tourist destinations, renowned for its rich cultural heritage and world-famous festivals.

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A major financial, cultural and tourist hub

City of culture

Premium audience

Primed by OOH

Digital media opportunities

EDINBURGH AIRPORT

Flying to more than 150 destinations, Scotland's busiest airport boasted an impressive 11.3 million passengers in 2022. Our continued investment in our digital portfolio, ensures that our state-of-the-art technology offers full motion, dynamic capabilities at key locations across this prestigious airport. Our products such as the unmissable Runway iVisions (included as part of the Edinburgh DAPs network) are designed to complement the Edinburgh Airport environment. Impact sites such as the Digital Plaza allow brands to dominate the terminal's forecourt area and is the only digital opportunity to offer full sound capabilities.

 

STREET FURNITURE

Digital bus shelters providing  ‘LiveTouch’ capabilities and comprising  84” screens are synchronised by line of sight along Princes Street in the city centre. The channel has since been expanded to Leith Street, unmissable to shoppers visiting John Lewis. 31 digital 6-sheets in total deliver 7.9 million weekly viewed impressions.

 

LARGE FORMAT DIGITAL

THE EDINBURGH ARCH
This premium, double-sided state-of-the-art digital superstructure is a unique gateway to the city. The 41 square metre screens are unmissable to drivers travelling to and from Edinburgh Airport delivering a total of 1.1 million weekly viewed impressions.
THE EDINBURGH TOWERS
The West Approach tower sits adjacent to the RBS headquarters and the prestigious Edinburgh Business Park. The Calder Road tower is in close proximity to the heart of the city centre. Together, they deliver a total of 655,000  weekly viewed impressions.
NATIONAL DRIVE
These eight large format digital screens deliver a total of 2.9 million weekly viewed impressions and together form a powerful channel for brand communication in the city, strategically positioned on key arterial routes. 

 

EDINBURGH WAVERLEY

Located on Princes Street in the heart of the city centre, Edinburgh Waverley is the main station serving Scotland’s capital.  It has been transformed to enhance the passenger experience whilst preserving its rich heritage following a £130m investment programme. The digital opportunities at this station include eight digital 6-sheets and a Transvision together delivering 4.2 million weekly viewed impressions.

Find out more about our city opportunities

SourceS: Route 50; NETWORK RAIL