Timberland launched an exciting new dynamic campaign this month that encouraged the public to get moving and inspire some urban adventure.
The location-based campaign is the first time Timberland has used dynamic digital outdoor advertising and showcased the brand’s ‘Sensorflex’ comfort system. The screens displayed the current location alongside information regarding how many steps, metres and minutes it takes to get to local places of interest, as well as the number of calories burnt when walking that distance!
For example, a screen on Edgware Road will say it takes 2000 steps or 1609 metres to get to the iconic Manchester Square, and would take 17 minutes to walk there and would burn 89 calories!
Andrea Kengelbacher, Marketing Coordinator, Timberland UK said: “Our new Sensorflex technology provides all day comfort whatever the terrain so it is ideal for urban adventurers. Using the latest technology in OOH we can promote the collections directly to people with an interest in outdoor lifestyles, and inspire them to explore new destinations and our stores.”
The campaign, planned and booked by Vizeum and Posterscope, was deployed on high footfall retail environments across the UK LDN Network, perfect for reaching the right audience at the right time. It was live from October 10-23.