ŠKODA's car experience

ŠKODA UK brought the Fabia model to life in an innovative week-long showroom experience at London Waterloo station.

The experiential and dynamic digital Out-of-Home campaign utilised brand new technology as it invited commuters to personalise their own ŠKODA Fabia and see their creation ‘come to life’ around them via augmented reality on the UK’s largest indoor advertising screen: Motion@Waterloo.

Once they selected their own ŠKODA Fabia design, users were invited to sit in front of a green screen, which was located on the station’s concourse, and then saw themselves in their own personalised Fabia on the 40 x 3 metre digital screen.

Niall McEvoy, Marketing Communications Manager at ŠKODA UK, said: “ŠKODA is a brand that is synonymous with their values: “Combining clever engineering with a human touch”, so it was key that our media strategy for the launch of ŠKODA Fabia was truly innovative. We used Augmented Reality to give the public the opportunity to personalise a ŠKODA Fabia and to see their car build around themselves up on the giant Motion screen at Waterloo. This will give our customers a powerful and memorable ŠKODA brand experience, showcasing the range of customisation available in the new ŠKODA Fabia, stealing attention and kick-starting the social interaction around our launch.”

The unique experience ran for one week from Monday 9th February. The campaign was planned and booked with JCDecaux by MediaCom.