Our digital footprint
Route methodology
Measuring Impact
25K+
Sample
400K+
FRAMES MEASURED
Audiences are calculated using Route’s bespoke research, providing a nationally representative sample with GPS devices and analysing their movements over a 2 week period.
GPS data is then combined with other sources of volumetric data and a Traffic Intensity Model.
The volumes are augmented using results from eye tracking studies which determine the proportion of those passing a frame who view it. A number of different factors affect this value including the size of the frame, the distance between the consumer and the frame and the angle it is viewed from.
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What does Route Measure?
Route allows campaigns to be assessed using the following measures
