Programmatic DOOH (pDOOH) is the automated buying and selling of DOOH advertising via technology platforms known as supply-side platforms (SSPs) and demand-side platforms (DSPs).
This provides DOOH and digital marketers with unparalleled opportunities to reach target audiences with personalised, relevant, data-driven, measurable outdoor marketing. Because pDOOH is bought via your preferred DSP, it can be seamlessly integrated into omnichannel campaigns and can be measured and optimised alongside other channels such as social media, connected TV (CTV), and online/mobile display and video.
To find out more about the benefits of pDOOH and how to get started, download our Digital Marketer's Guide to pDOOH.