Six standout campaigns covering multiple sectors have been shortlisted for the Best Use of Out-of-Home category – sponsored by JCDecaux UK – in this year’s Marketing Week Awards.
Demonstrating the power of Out-of-Home to build brands and drive results in the real world, these shortlisted campaigns showcase the impact OOH is delivering today. Congratulations to the shortlist; winners will be announced at an awards ceremony on 19th November.
To find out how other brands are using Out-of-Home to drive commercial success, visit the JCDecaux Marketing Hub here: Out-of-Home Campaigns & Marketing Case Studies | JCDecaux Marketing Hub
FULL SHORTLIST:
Financial Times - For the why - New Commercial Arts - Talon - the7stars
For The Why, a campaign that highlighted the FT’s strength: helping readers understand the forces shaping business, politics, the economy and the world through the broadcast power of Out-of-Home. Running across the biggest rail stations, the campaign targeted the FT’s audience using premium Out-of-Home UK-wide.
IKEA - Brighton store launch - Mother - Posterscope - dentsu
This campaign was designed to build brand fame and raise awareness of IKEA’s new store opening in Brighton. Playing into an iconic part of Brighton culture – the seagulls – the campaign used the contextual power of Out-of-Home to engage local audiences in a meaningful and memorable way.
Nuii, Froneri - Choose your next adventure - ZEAL - Talon - the7stars
To build its brand, Nuii maximised the latest digital and immersive capabilities of Out-of-Home, including rail station immersion zones, transforming everyday journeys into bold brand experiences.
People's Pension - From invisible to unmissable - Bountiful Cow - Talon
People’s Pension used Out-of-Home to boost visibility and promote its latest creative platform based on pension fairness and member value. The campaign reached audiences across the UK through the trusted real-world channel of Out-of-Home.
Pladis - McVitie's 100 years - Talon - MG OMG
To celebrate McVitie’s 100th anniversary, the iconic brand used Out-of-Home to turn a moment in time into a major cultural event. This UK-wide broadcast campaign included iconic landmark locations, that positioned the brand as ‘The Nation’s Greatest Invention’.
Quaker (PepsiCo) - Deliciously ugly - Uncommon - Talon - OMD
Quaker’s campaign built its brand by maximising the new capabilities and flexibility of digital Out-of-Home UK-wide – with multiple creative executions championing the concept that imperfection is authentic.
