Throughout November, the JCDecaux Community Channel has been proud to support Men’s Minds Matter with its powerful ‘Adopt a Middle-aged Man’ campaign for Men’s Mental Health Month. The campaign has been running across digital Out-of-Home screens nationwide, bringing an important men’s mental health message into high-footfall public spaces.
As part of the campaign, people can donate £9.87 to ‘adopt’ a middle-aged man in need of help. Money raised will go towards ensuring that Men’s Minds Matter can get their life-saving interventions to as many people in crisis as possible. Middle-aged men are the group most at risk of suicide, with four lost every day.
Director at Men’s Minds MatterMiddle-aged men are more likely than anyone to die by suicide, but they’re also one of the least likely to be talked about as part of the mental health conversation or by big charities. People love adopting penguins and pandas – well now they can adopt a bloke called Paul, and maybe save a life.
Chris DooleyWe’re proud to be supporting this important campaign, using the power of the public to raise awareness and spark conversations around men’s mental health. The JCDecaux Community Channel was created to open up access to Out-of-Home to charitable initiatives and I look forward to seeing this campaign out and about.
Head of Sustainable Media at JCDecaux UK
Men’s Minds Matter is a suicide prevention and intervention organisation. 76% of all suicides in the UK are by men, and the outward effects of men’s mental health issues are felt by all corners of society. They have a unique, life-saving clinical model that is used in treatment by parts of the NHS.
